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    RUF Awareness



    How to Keep Dogs Cool in Summer:

    With summer around the corner there are plenty of outings we want to plan together our pooches. Unfortunately, many people don't let their dogs in on the fun because they're worried about the extreme heat, especially in Southern California. With these tips,  your four-legged friend can enjoy the great outdoors keeping your pups cool and safe 

    1. Let’s Stay Hydrated: 

    Keeping dogs cool in summer requires keeping plenty of water on hand, the more water the better. I always like to bring more than enough to make sure everyone, including myself, has enough water to stay focused on the activity at hand. One of the easiest ways to keep your dog cool and hydrated is to carry a portable, collapsible water bowl and bottles of cold water. Make sure your dog drinks water every hour. If he starts panting excessively, it is essential him into the shade and offer more water right away. Try to keep track of how heavily your dog is breathing. The chances are, higher outdoor temperatures will cause your dog to work harder to stay cool. 

    2. Get your dog wet

    Best way to keep a dog nice and cool without drinking water would be to allow him to swim or other activities involving water. Always check out the gathering venue ahead of time to determine what water options are available for your dog. It's also a good idea to bring a few old towels along to dry your dog after he plays. Sometimes having your dog run though the sprinkles will do so much more help than having them taking constant heat from the sun. 

    PRO TIP: Start by getting your dog’s paws wet. There is a lot of heat produced by our dog’s paws from being in constant contact with the hot ground. The best solution for this is to simple get cold water and pour some on the surface where your dog is resting. 

    3. Keep your dog out of the midday heat

    Avoid exercising with your dog on those hotter days, and if you must, at least avoid the midday hours or anytime it seems too hot for yourself. When going for a walk, avoid hot asphalt that can burn your pet’s paws, keep running to a minimum, and bring plenty of cold water to keep your dog cool. When temperature exceed over 84 Degrees, the paws of our best friends are in jeopardy from being burned. Concrete temperatures can be as low as 135 degrees on a 85 degree day. 

    4. Keep your dog out of a parked car. 

    With all the tragic stories in the news, this should go without saying — but you should never ever leave your dog in a parked car. According to The Centers for Disease Control and Prevention, “Cars parked in direct sunlight can reach internal temperatures up to 131°F-172°F when it’s 80°F-100°F outside.” Even with the windows cracked, temperatures rise quickly – hot enough to cause irreversible organ damage or even death. 


    5. Keep your dog out of the outdoor dog house


    Just like your car, Dog houses aren’t safe in hot weather, because they block air flow and trap the heat inside. If your pet is outside, be sure to keep him or her in the shade when possible, with plenty of water on hand. You can add ice to their water bowl if it’s especially hot to help keep your dog cool when he’s outside.

    6. Know the signs of Heatstroke in dogs & Procedures:

    Heatstroke is a serious hazard for dogs on hot days, especially those who are very young or old, or not in good health. Watch for the following signs of heatstroke in your dog:

    • Excessive panting and salivating
    • Obvious discomfort
    • Vomiting and diarrhea
    • Disorientation
    • Seizures

    If you see any of these signs in your dog, move him or her into a cooler environment right away and call your veterinarian. You can use ice packs and give your pet some cool water to alleviate the condition until you get to the veterinarian’s office.

    Many of the complications from heatstroke do not begin to appear until several days after the incident — but prompt veterinary care can potentially prevent or treat some of these complications.

    So, when you and your four-legged best friend head out this summer, remember these important tips for keeping dogs cool outside. And don’t forget to bring plenty of water and sunscreen for yourself!

    7. Provide your Dog with a Cooling Mat:

    Cooling mats are a great option to keeping your pet nice and cool wherever you go. Many cooling mats come are light weight, portable, and puncture resistant material that requires no electricity. Some mats even have pressure activated gel technology to absorb body heat while deliver relief for pets from heat and joint pain. These cooling mats become a great option for those who like to take their dogs to an outdoor restaurant setting. Most dogs are defaulted to resting on the ground when we decide to get a bite to eat. With a cooling mat, you can keep your dog’s body temperature low while they can fully enjoy laying beside your feet while you. This way your pet sit down, relax, and cool off before heading to next destination. 

    Over 20 Million Dogs in the U.S. Travel without Proper Safety Restraint

    Over 20 Million Dogs in the U.S. Travel without Proper Safety Restraint

    It’s summertime! Its the time vacations are booked, bags are packed, and the car is loaded up for the road trip that lies ahead. As your going down the checklist we always find ourselves prioritizing that extra bit of space for our furry companion and their needs. There’s no secret, we love to travel with our dogs in the states. This is very true weather it is a short trip to the grocery store, or a planned backpacking expedition in the wilderness, we make sure to prioritize them into our daily routines and outings. Can you believe if you travel with your dog that you are apart of a 30 million household community that shares the same interest as you? Quite amazing, but these numbers can also prove to be scary as well. 


    I know, that’s a lot of pups on the road, because of this, proper pet safety should be discussed and addressed. AAA/Best Western Surveys reports a majority of 51% of travelers with pets say they would bring their pets along on every vacation if they could. The numbers of dogs on the road are simply staggering ,but what is more eye opening is the amount of distracted drivers transporting animals without proper car safety restraints on the road. According to a survey by the American Automobile Association, over 80% of dog owners’ drive with their pets in the car. There are 43.3 million households with pets many of which travel with their owners, and yet only 16% of people who transport their dogs use proper safety restraints.

    If only 16% of dogs are transported with proper safety equipment this means only 4.8 million dogs are fastened safely for travel leaving the 29.6 million dogs on the road in risk for injury, shock, and trauma. The National Safety Council, over 2.5 million rear-end collisions are reported every year, making them the most common type of automobile accident. This is where most pets should be contained, which is why it is important to use crash tested pet safety products.




    Either if you own a large or small dog it is essential to understand what a car accident can do to your animals if they are not protected. If a car crashes at a speed of just 25mph, an unrestrained dog can be projected forward at a force equal to 40 times its weight. A large-size dog weighing 75 lbs., for example, can achieve an impact force of 3,000 pounds in a car crash, which could be a lethal blow for both a passenger and the pet.(Allianz website – Keeping pets safe in the car) Even for smaller pets traveling at just 30 miles per hour, an unrestrained 10-lbs dog will exert 300 pounds of pressure in an accident, according to Jennifer Huebner-Davidson, traffic safety programs manager for AAA. Without a crash tested safety restraint, that pint-size pooch can injure passengers and become severely injured on impact. (CNN - Rethink your dog roaming freely)

    The simple fact is the we are not fully aware of our pet’s safety during car rides as a community.  This is very scary not only for pet owners, for dogs, but also for the greater community dog owners that is also riding along with their furry companion. That is why RUF is taking the initiative to bringing an awareness of the pet safety by continually pushing the agenda for our dog’s voices to be heard, acknowledged, and protected. Here at RUF we strive to bring up topics that will improve the overall wellness to our happy go-lucky dog lifestyle. We are extremely excited to introduce our new line of products including our newest RUF Safety Belts to help you and your dog get to Point A to Point B safely and securely.  All products are crafted with premium quality materials, carefully hand selected, and thoroughly tested by our pet experts to provide you the best of quality for you and your furry family member. Be sure to keep up to date with our blog more updates on our newest products!  


    Enjoy you next night adventure with our Cosmic LED safety gear!


    Just in the US alone approximately 6.6 million dogs (1.2 Million) and cats (5.4 Million) are killed from car collisions due to the fact that motorist cannot clearly see animals running across their dash before its too late. During night time, every dog becomes a potential victim to an unfortunate accident. To make sure we prevent more potential deaths and accidents, RUFnCO is taking an initiative to make YOU and YOUR DOG more visible during your evening walks & outings.

    How do we Prevent Accidents like these?

    Nowadays, the rise in dog`s accidents and even other pets in almost every single street or highway is shocking. But the question remains: What is the root cause of all these accidents? One can argue there is a fraction of reckless and obivious drivers that could have contributed to the accident however, almost 80% of the accidents occur when the dogs are chasing cats, balls, and even playing with children. The fact is our animals are reactive to every day life situations that may cause them to be put in a dangerous situation. If at any case where your pup does decide to wander off the property, it is imperative to make sure he or she is well lit so drivers can easily spot your dog if you are unable to retrieve them. Let's prepare for the worse so we can be ready for anything that come in between the bond of our animals. 

    Its not a secret, our dogs bolt out of doors and wonder into the street with little to no visibility. With the aid of our Cosmic Collars, Cosmic Leashes, and the Cosmic Pins you and your dog will be spotted immediately by motorists no matter how dark it is. Let RUF light up your way !